What Is SEO / Search Engine Optimization?

In SEO traffic is generated to the website through free, organic or natural search results on search engines.

On-page SEO can be referred to the steps taken directly on the website to increase the traffic to your web page. There are various factors involved in on-page SEO such as:

• Meta Tags
• Image Optimization
• URL Optimization
• Redirections
• Code to Text Ratio
• External Linking
• Internal Linking
• Inbound Linking
• Outbound Linking

On-page SEO is basically the process of optimizing the individual pages of a website so as to rank higher in search engines and bring in more relevant traffic your site. On-page alludes to both the HTML source code of a page and the content that can be optimized.

• Content
• Blogging
• Articles
• Link Building
• Bookmarking
• Video
• Social Networking

Elements of Off-Page SEO :

SEO techniques can be categorized into two :

• White Hat SEO
• Black Hat SEO

White Hat SEO >>> White hat SEO refers to the strategies and techniques that follow the guidelines or rules of search engines for increasing the ranking on search engine result pages.

Black Hat SEO >>> Black hat SEO involves the practices used to increase the traffic to the website that violates the rules of search engines or are against the search engine guidelines.