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What is Search Engine Optimization (SEO) ?

SEO stands for Search Engine Optimization. It is the process of increasing the number of visitors to a web page or website by ensuring that the site is listed on Google and ranking high on the search engine result pages. 

In SEO traffic is generated to the website through free, organic or natural search results on search engines.

Types : 

SEO has two main categories :

  • On-Page SEO

  • Off-Page SEO

 

>>>>>>On-Page SEO

On-page SEO can be referred to the steps taken directly on the website to increase the traffic to your web page. There are various factors involved in on-page SEO such as:

  • Meta Tags

  • Image Optimization

  • URL Optimization

  • Redirections

  • Code to Text Ratio

  • External Linking

  • Internal Linking

  • Inbound linking

  • Outbound linking

On-page SEO is basically the process of optimizing the individual pages of a website so as to rank higher in search engines and bring in more relevant traffic your site. On-page alludes to both the HTML source code of a page and the content that can be optimized.

>>>>>>>Off-Page SEO

Off-page SEO refers to the steps taken off or outside the website to rank high on the search engine result pages in order to increase traffic to your website and convert visitors to clients.

Factors involved in off-page SEO are :

  • Content

  • Blogging

  • Articles

  • Link Building

  • Bookmarking

  • Video

  • Social Networking


 

Techniques :

 

SEO techniques can be categorized into two :

  • White Hat SEO

  • Black Hat SEO

 

White hat SEO refers to the strategies and techniques that follow the guidelines or rules of search engines for increasing the ranking on search engine result pages.

 

Black hat SEO involves the practices used to increase the traffic to the website that violates the rules of search engines or are against the search engine guidelines.

 

Conclusion :

In simple words, SEO is the methodology of factors, elements, techniques, and strategies used to earn more traffic to your website.

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